It All Started in 2008.

MIER began with a singular mission: to create durable high-performance outdoor gear without the premium price tag that consumers would expect to find on such high-quality products.

For over 10 years, we have continued to expand our product line into a wide range of categories including apparel, bags, tents, and accessories. In addition, all of our products are backed by limited warranty guarantee, ensuring that MIER will be with you on all of your future outdoor adventures.

The MIER family of brands offers quality performance gear at an affordable price. The talent and knowledge that MIER employees bring to the brand results in beneficial partnerships, creative sourcing and exceptional product lines.

MIER is constantly evolving to bring together and provide gear for athletes, campers, hunters and hikers--and those who do it all.

And Where We Are Today

Designing, testing, and sewing the apparel, tents, cooler bags, and backpacks that get us all outside. We're all trying to live up to the go-as-you-please, go-your-own-way, who-cares-what-people-think attitude of the early days. We go outside because it’s the best playground we can imagine. It’s a place where we can be creative, express yourself, and escape from the sameness of everyday life. We do what we do because we think this desire to get out and be wild is in everybody.